Hertbeat FM began broadcasting across North and Mid-Herts in 2001 and soon became an instant hit with local people. The listening figures are going up all the time - and we now broadcast to a potential of 244,000 people.

And the great news - advertising on Hertbeat FM costs a lot less than you think!!

Radio is a vastly expanding new medium. Of all forms of media it is the most intrusive in that it is able to sing out to thousands of individuals and make them take notice and think the radio is speaking to them on a one-to-one basis, without a person actually having to take any time out of their day or step away from their routine. You can listen in the home, the workplace, the garden etc.

Radio, unlike press, is able to target three of the four main consumer groups in that it targets those ready to buy, those who are not yet ready to buy but are thinking of it, and those not thinking of buying but who could be persuaded. It is also worthwhile to bear in mind that radio is ten times more likely to be the media that the consumer is subjected to within 1 hour of making a buying decision.

A ten year study has recently shown that the percentage recall for radio advertising is a massive 86% against the 16% average that press advertising can boast.

Obviously each campaign will differ in it's effectiveness in all media vehicles by the nature of it's frequency, design and scheduling. Hertbeat FM's aim is to provide you with the expertise to maximise the potential income from your advertising budget.

Hertbeat FM has a loyal audience of consumers who are predominantly 25+ with a higher disposable income.

We specialise in creating features that attract certain audiences therefore reaching your consumer group more effectively than the press.

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(Source: Cogent Reseach, Dec 2006)